How to claim and optimise your Google My Business profile for local SEO
Go to the Google My Business website: Open your web browser and go to google.com/business.
Sign in or create an account: If you already have a Google account, sign in using your email and password. If you don't have an account, click the "Start Now" button and follow the prompts to create one.
Search for your business: Enter your business name and address in the search bar to see if your business is already listed on Google. If it is, select it from the list of options. If it's not listed, click "Add your business to Google" and follow the prompts to add your business information.
Verify your business: Once you've added your business information, Google will ask you to verify your business by mail, phone, or email. Follow the prompts to complete the verification process.
Add accurate and complete information: After your business is verified, you can add accurate and complete information to your GMB profile, including your business name, address, phone number, website URL, business hours, and other relevant details.
Choose relevant categories: Choose relevant categories for your business to help Google understand what your business offers. This can improve the chances of your business showing up in relevant local searches.
Upload high-quality images: Upload high-quality images of your business, including photos of the exterior, interior, products, and team members. This can make your GMB profile more attractive and engaging to potential customers.
Encourage customer reviews: Encourage your customers to leave reviews on your GMB profile. Positive reviews can boost your business's visibility and credibility in local search results.
Monitor and respond to customer reviews: Regularly monitor your GMB profile for customer reviews and respond to them promptly. This can help improve customer engagement and satisfaction.
Use Google Posts: Use Google Posts to share updates, offers, and other relevant information with your customers. This can help you stay top-of-mind and increase engagement with your audience.
By following these steps, you can claim and optimize your GMB profile for local SEO, helping you attract more customers from your local area
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