Facebook Reels and Stories are two powerful features that can help you boost your online presence and drive more traffic to your website. In this article, you will learn what they are, why they matter, and how to use them effectively.
What are Facebook Reels and Stories?
Facebook Reels are temporary short videos you can create and share on your news feed, groups, pages, or explore tab. They are similar to Instagram Reels or TikTok videos but with unique features such as a music library, effects, text tools, stickers, and more.
Facebook Stories are temporary photos or videos that disappear after 24 hours. They appear at the top of your news feed or messenger app. You can add links, stickers, polls, and other interactive elements to Facebook stories.
Why are Facebook Reels and Stories important for marketing?
Facebook Reels and Stories can help you increase your engagement, reach, and traffic in several ways:
They capture attention with their short and catchy format
They showcase your personality and brand voice
They encourage interaction with your audience
They drive curiosity and interest in your products or services
They increase your visibility on the platform
According to Facebook, Reels have over 2 billion views daily across its apps. Stories have over 500 million daily active users. These numbers show how popular these features are among users.
How to create engaging Facebook Reels
Creating engaging Facebook Reels is not hard if you follow these steps:
At the top of your news feed, you can toggle from Stories to Reels to see all the recent Reels shared for you to go through, and you should also see the option to create a reel.
Tap that option, then give Facebook access to your camera if you have not given Facebook access to the camera.
Choose a video from your camera roll or record a new one using the app or desktop.
Edit your video by adding music, effects, text tools, stickers, etc.
Write a captivating caption with relevant hashtags.
Share your reel on your news feed, groups, pages, or explore tab.
Some tips and best practices for making Reels that stand out are:
Use trending songs or sounds
Add value or entertainment
Be authentic and original
Keep it short (15-30 seconds)
Experiment with different formats (e.g., tutorials, behind-the-scenes, testimonials, etc.)
How to optimise Facebook Stories for driving traffic
Optimising Facebook Stories for driving traffic is easy if you follow these steps:
Tap “Create Story” at the top of your news feed or messenger app.
Choose a photo or video from your camera roll or take a new one using the app.
Add links, stickers, polls, and other features to make it interactive.
Write a catchy headline or call to action.
Share your story with your friends, followers, or the public.
Some tips and best practices for making Stories that capture attention are:
Use high-quality images or videos
Add filters or effects
Use emojis or GIFs
Tell a story or ask a question
Include a clear call-to-action (e.g., swipe up, tap here, etc.)
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