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Optimising your website's meta tags is an important aspect of on-page SEO. Meta tags are pieces of code that provide information about your website to search engines and website visitors.
There are two main types of meta tags that you should focus on optimising: the meta title tag and the meta description tag.
The meta title tag is the text that appears on the search engine results page (SERP) as the clickable headline for a given page. It's important to make sure that your meta title tag accurately describes the content of the page and includes relevant keywords to help search engines understand what the page is about. A good meta title tag should be between 50 and 60 characters long and should include your business name and the main keyword for the page.
The meta description tag is the snippet of text that appears below the meta title tag in the SERP. It provides a summary of what the page is about and should encourage users to click through to your website.
When creating meta tags, it's important to make sure that each one is unique and relevant to the specific page it's associated with. This helps search engines understand the content of your website and can improve your rankings in the search results.
In addition to the meta title and description tags, there are a few other meta tags that you can use to provide additional information about your website, such as the meta robots tag, which tells search engines whether to index or follow links on a given page, and the meta author tag, which specifies the author of the content.
Here are some tips to help you optimise your meta tags:
Title tag: Your title tag is the most important meta tag, as it provides a brief description of the page's content. Make sure your title tag is compelling, accurate, and relevant to the page's content. Keep it concise, using 60-70 characters. You can find more specific content I wrote about creating page titles optimised for SEO
An example code showing the title tag
<!DOCTYPE html>
<html>
<head>
<title>Best Running Shoes for Women | Top Brands 2023 | OurStore.com</title>
</head>
<body>
<!-- Content goes here -->
</body>
</html>
In the above example, the title tag is optimized to include the primary keyword "running shoes for women," as well as a secondary keyword "top brands" and the website name "OurStore.com."
Meta description: This provides a summary of your page's content and should be relevant, engaging, and informative. A good meta description should be between 120 and 160 characters. The meta description should give a concise but compelling overview of your page's content and include relevant keywords and a call-to-action to encourage users to click through to your site.
An example code showing a meta description tag
<!DOCTYPE html>
<html>
<head>
<title>Best Running Shoes for Women | Top Brands 2023 | OurStore.com</title>
<meta name="description" content="Looking for the best running shoes for women in 2023? OurStore.com has a wide range of top brands for all types of runners. Shop now and enjoy free shipping!">
</head>
<body>
<!-- Content goes here -->
</body>
</html>
Header tags: Use header tags (H1, H2, H3, H4, H5, and H6) to structure your content and make it easier for search engines and users to understand. Use H1 for the main heading, H2 for subheadings or sections, and H3 for subsection headings or information that is more specific and detailed than secondary information but less important than primary information.
Use keywords: incorporate relevant keywords in your meta tags, but don't stuff them. The keywords should flow naturally within the tag.
Optimising your meta tags is a simple but effective way to improve your on-page SEO and attract more traffic to your website. With compelling, accurate and informative meta tags, you can make a strong impression on search engines and stand out from the crowd.
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