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What is Google Keyword Planner?
Google Keyword Planner is a tool that helps you find and research keywords for your online advertising campaigns. You can use it to discover new keywords, get search volumes and forecasts, and compare keyword performance across different locations and devices.
I will be using "hairdresser near me " as an example keyword to demonstrate how to use google keyword planner.
To use Google Keyword Planner for the keyword “hairdresser near me”, you need to follow these steps:
Set up a Google Ads account if you don’t have one already.
Access Google Keyword Planner by clicking Tools & Settings on the right top corner of your Google Ads dashboard
Choose the Discover new keywords option and enter “hairdresser near me” in the box. You can also add other related words or phrases, separated by commas.
Specify the location and language you want to see data from. You can also filter by date range, search network, and competition level.
Click Get Results to see a list of keyword ideas related to “hairdresser near me”. You can see metrics such as average monthly searches, competition, top of page bid range, and ad impression share for each keyword.
You can also click on a keyword to see more details, such as its monthly search trends, breakdown by device or location, and related keywords.
To get forecasts for your keywords, select the ones you want to use and click Add Keywords. Then click View Forecasts on the right panel. You can see estimates of clicks, impressions, cost, conversions, and other metrics for your selected keywords based on your budget and bid settings
To find more keyword variations and questions related to “hairdresser near me”, you can use the "autocomplete", "related searches", and "people also ask" features of Google Search.
AutoComplete: As you type your query in the Google Search box, you will see a list of suggestions that complete your query based on what other people have searched for.
For example, if you type “hairdresser near me” in the search box, you might see suggestions like “hairdresser near me open now”, “hairdresser near me cheap”, or “hairdresser near me reviews”. These are keyword variations that can help you refine your search and find more relevant results.
Related searches: At the bottom of the Google Search results page, you will see a section called “Searches related to 'hairdresser' near me”. These are queries that are similar to your original query but may include different words or phrases. For example, you might see related searches like “best hair salon near me”, “local hair salons near me”, or “nearest hair salon to my location”. These are keyword variations that can help you explore different aspects of your topic and find more information.
People also ask: On the Google Search results page, you will also see a section called “People also ask”. These are questions that other people have asked about your topic and that Google has answered with snippets from web pages.
For example, you might see questions like “How do I find a good hairdresser?”, “How much does a haircut cost?”, or “What is the best hairstyle for me?”. These are questions that can help you learn more about your topic and find answers to common queries.
Hairdresser near me” is a keyword that users type into a search engine when they are looking for a local hairdresser. It is popular and useful because it helps users find relevant, convenient, and affordable hairdressing services near their location.
For example, if you are in Northampton, England, and you type “hairdresser near me” into Google, you will see a list of nearby hair salons with their ratings, reviews, contact details, and directions. Some of them may also have websites where you can book an appointment online or see their prices and services
Using a “hairdresser near me” can save you time and money by finding the best option for your hair needs without having to travel far or do extensive research. It can also help you discover new places that you may not have heard of before.
Some examples of keyword ideas related to “hairdresser near me” are:
hairdresser near me open now
hairdresser near me cheap
hairdresser near me reviews
best hair salon near me
local hair salons near me
nearest hair salon to my [location]
hairdresser for women near me
award-winning Northampton hairdressers
master colour experts [location]
These are some of the suggestions that Google Search provides based on what other people have searched for or what web pages have mentioned. You can use these keywords to find more specific and relevant results for your query.
By using Google Keyword Planner, you can also analyse keyword metrics such as volume, competition, difficulty, and CPC for each keyword idea related to “hairdresser near me” and choose the best ones for your search intent.
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