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A meta description is an HTML tag that provides a summary of the content on a web page. It's a piece of metadata that appears on the search engine results page (SERP) underneath the title tag and URL. A well-crafted meta description can encourage users to click through to your website, and it can also have an impact on your search engine ranking.
It's important to introduce the head element, metadata, and meta elements. The head element is an HTML tag also known as the head tag, the head tag/element contains information about the web page, which includes the title tag, and meta tags, Metadata, on the other hand is the information about the data on the web page. The meta element is a type of metadata, and it can include information such as keywords, character sets, and descriptions.
When it comes to writing effective meta descriptions, there are a few best practices to keep in mind.
First, it's important to keep your meta description within the recommended character limit. Google typically displays up to 158 characters on desktop and 120 characters on mobile.
Second, use action-oriented language to entice users to click through to your website. This can include using phrases like "Discover" or "Learn More" to give users a reason to visit your site.
Third, make your meta description specific and relevant to the content on your web page. Include your primary keyword, but be careful not to create duplicate meta descriptions across your site.
Fourth, avoid misleadinb users by making promises that you can't deliver. Your meta description should provide an accurate summary of the content on your web page.
Finally, provide a solution or benefit to the user in your meta description. This can include highlighting a unique feature or benefit of your product or service.
If you want to find more on technical aspect of meta tags and metadata, you can visit the MDN website.
You can checkout Google guidelines for meta description
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