Finding relevant keywords is not so hard, I will keep my ramblings short as I explore how to find relevant keywords for your business, using a hypothetical example of a hairdresser business. However, the process we'll outline can be applied to any type of business.
By following the steps outlined, you'll be able to identify the keywords that are most relevant to your business, understand the intent behind each keyword, and create content that matches what people are actually searching for. This will help you attract more targeted traffic to your website, improve your SEO, and ultimately drive more business to your door.
So, it doesn't matter if you're a hairdresser, a plumber, a restaurant owner, or any other type of business owner, the process we'll outline can be adapted to your specific industry and help you find the keywords that will drive traffic and grow your business.
Make a list of relevant topics: Think about the topics that are relevant to your hairdresser business, such as haircuts, hair colour, hair styling, and hair care.
Brainstorm keywords: Based on your list of relevant topics, brainstorm a list of keywords that people might use when searching for your hairdresser business. For example, "hair salon," "hair stylist," "haircut," "hair colour," "hair styling," "hair care," "hair products," and so on.
Use keyword research tools: Use free tools like Google Keyword Planner or SEMrush to find additional keywords that are related to your business. These tools will give you a list of related keywords, along with information about how often people search for each keyword and how competitive it is to rank for that keyword.
Analyse search intent: Look at the search intent behind the keywords you've identified. Ask yourself: what are people actually looking for when they search for these keywords? Are they looking for a hairdresser near them? Are they looking for hair styling tips? By understanding the intent behind each keyword, you can create content that matches what people are actually looking for.
Use long-tail keywords: Long-tail keywords are longer, more specific keywords that are less competitive but more targeted. For example, "hair salon in wootton" is a long-tail keyword that is more specific than just "hair salon." By targeting long-tail keywords, you can attract more targeted traffic to your website.
Analyse your competitors: Look at the websites of your competitors to see which keywords they are targeting. This can give you ideas for additional keywords to target, as well as insights into how to optimise your content for those keywords.
Refine your list: Once you have a list of keywords, refine it by focusing on the keywords that have the highest search volume and the lowest competition. This will help you target the keywords that are most likely to drive traffic to your website.
By following these steps, you can find relevant keywords for your hairdresser business and optimise your content to attract more targeted traffic to your website.
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