The Hidden Conversion Tactics You Haven't Tried Yet: Discover How to Turn Visitors into Customers

In the competitive world of businesses finding unique and effective conversion tactics can give you an edge over your competitors. While you may be familiar with some common strategies, read along as you discover rare gems. In this article, I'll share lesser-known conversion tactics to convert your website visitors into loyal customers. Are you ready to learn more?

Content Upgrades

Content upgrades are bonus materials or resources that offer additional value to your existing content. They will capture leads by providing incentives to users who share contact information.

To implement content upgrades:

Identify your high-performing content and create relevant, complementary resources.
Examples of content upgrades include checklists, templates, e-books, or exclusive videos.
Use a clear call-to-action to encourage users to sign up for the content upgrade in exchange for their email address.

Gamification

Gamification involves incorporating game-like elements into your website to engage users and encourage desired actions.

To leverage gamification for conversion:

Consider the user journey and identify opportunities to add interactive elements.
Examples of gamified conversion strategies include quizzes, contests, or reward systems.
Ensure your gamified elements align with your brand and provide genuine value to users.

Video Marketing

Videos have the power to captivate and engage users, making them an excellent tool for boosting conversions.

To harness the potential of video marketing:

Determine the types of videos that resonate with your audiences, such as explainer videos, testimonials, or product demos.
Invest in high-quality video production and use compelling storytelling to capture attention.
Optimise videos for SEO and share them across various channels to reach a wider audience.

Retargeting Campaigns

Retargeting campaigns allow you to reconnect with users who have visited your website but have not converted. By staying top-of-mind, you can increase the chances of turning these visitors into customers.

To implement effective retargeting:

Set up tracking pixels on your website to gather data on user behaviour.
Use retargeting platforms like Google Ads or Facebook to create targeted ads for users interested in your offerings.
Test different ad creatives and messaging to identify the most effective retargeting strategies.

Micro-Conversions

Micro-conversions are smaller actions users take before committing to a primary conversion goal. By focusing on micro-conversions, you can guide users along the sales funnel more effectively.

To optimise micro-conversions:

Identify key micro-conversions for your business, such as newsletter sign-ups, downloading an e-book, or adding a product to the cart.
Track and analyse micro-conversion data to identify areas for improvement.
Implement tactics to optimise these smaller steps, ultimately leading to increased macro-conversions.

Split-Testing Pricing Models

Your pricing structure can significantly impact conversion rates. Testing different pricing models can help you identify the most effective approach for your business.

To split-test pricing models

Determine multiple pricing structures, such as tiered pricing, flat-rate pricing, or/and subscription models.
Conduct A/B tests to compare the performance of different pricing models.
Analyse results and make data-driven decisions to improve the pricing strategy.

Localisation

Catering to a global audience

In today's digital world, websites can attract visitors from all around the globe. If you want to serve a diverse audience, it's necessary to localise your site to make it more appealing and relevant to users from different countries and cultures.

Localising content, design, and messaging

Localisation goes beyond just translating the text on your website. It also involves adjusting the design, images, and messaging suited to the preferences and expectations of your target audience. It may include changing the currency and date formats, using culturally appropriate images, and tailoring your marketing messages to resonate with different cultural backgrounds.

Tips for effective localisation:

Research your target audience to understand their preferences, cultural norms, and values.
Work with native speakers or professional translators to ensure accurate translations.
Test different versions of the localised content with users from the target region.
Keep track of regional trends and preferences, and update your localisation strategy accordingly.

Browser Push Notifications

Using push notifications for instant communication

Browser push notifications are a powerful tool for engaging your website visitors in real time. These notifications are received when the user is not on your website, making them an effective way to remind users about special offers, new products, or important updates.

To create compelling push notifications, follow these tips:

Keep your messages short, clear, and to the point.
Use attention-grabbing headlines to capture users' interest.
Personalise the content based on the user's preferences and browsing history.
Time your notifications to maximise engagement, considering factors like time zones and users' daily routines.

Best practices and tools for browser push notifications:

Obtain users' permission before sending push notifications, and allow them to opt-out at their wish
Use segmentation to target specific groups of users with relevant content.
Monitor the performance of your push notifications and adjust your strategy based on user engagement and conversion metrics.
Use tools like OneSignal, Pusher, or Firebase Cloud Messaging to help manage and send your browser push notifications.

Conclusion

Recap of hidden conversion tactics:

In this article, we've explored lesser-known conversion tactics such as localisation and browser push notifications. By catering to a global audience and leveraging instant communication channels, you can improve your website's user experience and increase the chances of turning visitors into customers.

Encouragement to explore and experiment with new strategies:

Don't be afraid to explore and experiment with different tactics to find what works best for your business. Continuously testing and optimising your website can lead to an increase in conversion rates and overall business growth. Embrace the hidden conversion tactics and unlock your website's full potential.